FULL FUNNEL ANALYTICS
Optimize Every Stage of Your GTM Funnel to Accelerate Growth
Visualize and analyze your entire GTM funnel, from lead to opportunity, to closed-won and renewal or expansion.
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Discover Gaps in Your Funnel to Better Focus Time and Resources
See all your key funnel metrics in one place including stage-to-stage volume, conversion rates, and velocity
Analyze your funnel metrics over time to identify seasonal swings and anomalies that fall out of historical range
Automated insights alert you to anomalies like MQL volume for EMEA below historical range

Know Your Key Revenue Drivers and Best Target Segments
Identify target segments with the highest win rate or fastest to close using key attributes like industry, employee size, or tech stack
Discover key revenue drivers, such as open pipe coverage of 2.6x going into quarter or 50-75 demos delivered in quarter
Test your own hypotheses for key drivers, choosing specific attributes and teams, regions, or segments of your business

Identify Anomalies Early With Automated Insights and Alerts
Automated insights flag anomalies in real-time, with the ability to drill into potential reasons why a metric fell out of historic range
Create custom email alerts for any critical metric and team, such as MQL to SQL conversion rate 23% below range

Model and Analyze Any Funnel Metric Over Time
Have all key funnel metrics like MQL/SQL/SQO volume or conversion rates by stage at your fingertips with a predefined metrics library
Easily add custom defined metrics you want to track, like free trial to paying customer conversion rate
Learn more about our flexible metrics platform

Want to Know How You're Performing Against Revenue Targets?
Check out our sales forecasting and pipeline management capabilities.
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